Source "China International Mould Technology and Equipment Exhibition"
Affected by the rapid development of the automobile industry, the accelerated pace of localization of molds by domestic automakers and auto parts suppliers, and the expansion of domestic mold purchases by internationally renowned automakers and auto parts suppliers, my country's auto mold market is The demand is strong, and the automotive mold industry is facing good development opportunities and huge development potential. Demand in the automotive mold industry continues to increase. The development of the automotive mold industry is closely related to the rapid growth of the automotive industry. The rapid development of my country's automotive industry and the continuous growth of market demand provide a rare development opportunity for automotive molds.
In the past ten years, my country's automobile industry has made great progress. According to statistics from China Association of Automobile Manufacturers, in 2017, my country's automobile production and sales continued to grow, and the total production and sales reached a record high. The annual automobile production and sales were 29.02 million and 28.88 million, an increase of 3.04% over the same period of the previous year; From January to June 2018, the production and sales of automobiles were 14.0577 million vehicles and 14.0665 million vehicles, representing an increase of 4.15% and 5.57% respectively over the same period of the previous year.
From the perspective of the global market, in 2017, global car sales were 96.8 million units, a year-on-year increase of 3.14%. Among them, the sales volume of the 27 EU countries and the European Free Trade Area was 18.147,600 units, an increase of 3.30% year-on-year; the sales volume of the North American Free Trade Area was 21,231,600 units, a year-on-year decrease of 1.24%; and the sales volume of China was 28.879 million vehicles, a year-on-year increase of 3.04%. In terms of production volume, global automobile production increased from 87.31 million vehicles in 2013-2017 to 97.3 million vehicles in 2017. An increase of nearly 10 million vehicles. In 2013-2017, China's automobile production increased by more than 5 million vehicles. China's automobile production ranks first in the global production.
1. Increasing demand for parts and components promotes market expansion in the automotive mold industry
Auto molds are customized products. Enterprises in the industry mainly adopt the business model of "production based on sales". Their main customers are automakers and auto parts suppliers. The supply and demand status of the downstream automobile market will not directly affect auto molds. However, with the continuous growth of automobile production and sales, the rapid introduction of new models and the continuous revision of original models, the overall demand for automotive molds continues to grow. In addition, with the continuous development of my country's automobile industry, the demand for auto parts has gradually increased. Internationally renowned auto interior and exterior parts suppliers have increased their investment in the Chinese market, and the number of wholly-owned or joint venture parts factories invested in my country has increased rapidly. , It also drives the growth of domestic demand for automotive mold products, and brings new market demand for my country's automotive mold industry.
2. Corresponding demand for automotive interior and exterior molds and supporting products has expanded
Automotive interior and exterior molds and supporting products are non-standard equipment. When OEMs develop new models, they need OEMs or interior parts suppliers to redesign interior and exterior trim parts, and upstream supporting mold companies are required to develop corresponding mold products. Under normal circumstances, a car model needs 1-3 sets of interior and exterior trim molds and inspection fixtures for the production of various interior and exterior trim parts according to its specific configuration quantity; the design of each model requires the richness of interior and exterior trim and specific molding process requirements Because of the difference, there are also differences in the number of molds required. In recent years, with the development of the global economy, people have higher and higher requirements for the performance, appearance, and personalization of automobiles. There are more and more types of automobile models, and the development and modification cycles of new models have become shorter and shorter. Driven the continuous growth of market demand for automotive interior and exterior molds and supporting products.
3. The high-end trend of automobile consumption brings broad development space for automobile interior and exterior mold companies
With the gradual increase of people's income level, my country's automobile consumption is entering the stage of product upgrading. my country's automobile consumption as a whole is showing a trend of gradual high-end development, and major automobile manufacturers have accelerated the localization of luxury models.
Audi's production capacity in China has been expanded from 400,000 units in 2012 to 700,000 units in 2015. After the expansion of Audi's South China base, the production capacity will increase to 965,000 units; BMW's production capacity in China will be expanded from 200,000 units per year To 450,000 units in 2017, the production capacity in China will gradually increase to 600,000 units in the future; Mercedes-Benz’s production capacity in China will increase from 120,000 units in 2012 to 300,000 units in 2017, and plans to expand production to 50 units in 2020. Million units. In addition, Japanese, American, and other European auto brands have also joined the localization team of high-end models
4. The increasingly abundant automobile models provide good development prospects for interior and exterior mold companies
Since international auto brands enter my country mainly through joint ventures and cooperation, large international auto brands often have multiple joint venture automakers in my country at the same time. In order to adapt to the increasingly diversified consumption concepts of Chinese consumers, each joint venture vehicle manufacturer is actively seeking a differentiated development direction, that is, while retaining the advantages or characteristics of the international brand's power system, design style, safety, etc., while developing a variety of A car model that meets the aesthetic characteristics and consumption habits of Chinese consumers. Therefore, my country’s passenger car market has a large number of vehicle models, and the launch of new models and model changes are accelerating, and the interior and exterior trim updates and upgrades of automobiles are becoming more frequent. This trend provides a good development prospect for domestic automobile interior and exterior mold companies.
5. The rise of new energy vehicles is a new driving force for the rapid development of the automotive interior and exterior mold industry
The design methods and manufacturing processes of the interior and exterior of new energy vehicles are basically similar to those of traditional automobiles. Therefore, automotive interior and exterior mold companies can quickly enter the new energy automotive industry system. The growth of my country's new energy vehicle models has an important impact on the automotive interior and exterior mold industry. my country's new energy vehicle market has experienced explosive growth since 2014, with sales increasing from 74,800 in 2014 to 777,000 in 2017. In 2017, my country's new energy vehicle production was 794,000, an increase of 53.58% over the same period of the previous year.
According to data from the China Automobile Association, from January to September 2018, my country's new energy vehicle production and sales completed 735,000 and 721,000 respectively, an increase of 73% over the same period of the previous year.
And 81.1%. It can be seen from the data that the production and sales of new energy vehicles in my country have grown rapidly.
According to the "Medium and Long-term Development Plan for the Automobile Industry" (2017), it is estimated that by 2020, my country's annual production and sales of new energy vehicles will reach 2 million. The launch of new energy vehicles requires a new model design from the outside to the inside, which will create a new market space for the automotive mold industry and bring new impetus to the rapid development of the automotive interior and exterior mold industry.
6. The development trend of automotive lightweight promotes the innovative development of the automotive interior and exterior mold industry
Automobile lightweighting is one of the important paths for the automobile industry to achieve the development goals of energy conservation and environmental protection. Automotive lightweighting is the use of modern design methods and effective means to optimize the design of automotive products. Through the use of new materials, under the premise of ensuring the strength, safety, reliability and other comprehensive performance indicators of the automotive, the weight of the automotive products is reduced as much as possible. The lightweight of the interior and exterior of the car is an important part of the lightweight of the vehicle. The lightweight of the interior and exterior can not only reduce the energy consumption of the vehicle, but more importantly, it can bring about the improvement of safety and comfort. Therefore, all OEMs attach great importance to lightweight interior and exterior trim.
7. International customers increase their purchases in the Chinese market, and the automotive interior and exterior mold industry is facing a good opportunity to open up the international market
In recent years, the comprehensive competitiveness of my country's automotive interior and exterior mold industry has gradually improved. Some leading companies in the industry have steadily improved in terms of corporate management, technology, research and development, product quality, etc., and their products have gradually been recognized by the international market. At the same time, my country's average labor cost is low. , The price-performance advantage of molds is obvious, which objectively drives the export of my country's automobile interior and exterior molds. This provides a rare historical opportunity for the automotive interior and exterior mold industry to expand its production scale and enter the international market.
On the whole, my country's automobile mold industry has ushered in major development opportunities and broad prospects.
(Source: China Commercial Industry Research Institute)
